Your brand's US growth, on Amazon and beyond
Farren Grove is a multi-channel distribution partner for beauty and personal-care brands. We sell on Amazon, newer US marketplaces, direct-to-consumer, and cross-border, and we run all of it with the discipline growth-stage brands need.
The Opportunity
You have a product that sells. We have the channels to sell it.
Maybe your brand already has traction at home, on Amazon, or in select retail, but the US marketplace presence isn't what it should be. That's the gap we fill. We bring the discipline of marketplace distribution at scale to every new channel we open.
What We Do
Built on operational competence
The same infrastructure that runs our Amazon catalog powers every channel we open for partners.
What We've Proven
We run marketplace distribution at scale. Across Amazon's US, Canada, and Mexico marketplaces we operate a catalog of over 300 products with disciplined catalog, pricing, and compliance management. That operational muscle covers listing optimization, pricing automation, and marketplace compliance, and it comes with us into every channel we open.
The Infrastructure Behind It
Dedicated 3PL fulfillment, data-driven pricing and inventory management, and active brand protection keep your pricing and positioning intact wherever your products sell.
Channels We Operate Today
Walmart Marketplace — Live on Walmart Marketplace with dual-node fulfillment: Amazon MCF plus dedicated 3PL direct fulfillment, connected by custom API-level inventory sync. Category approvals secured. Partner brands launch into an operating channel, not a plan.Amazon Canada, Mexico & Brazil — Live and selling cross-border. We operate Amazon Canada, Mexico, and Brazil from our US infrastructure through Amazon's remote fulfillment program, with local-currency pricing and country-specific compliance already worked through. Partner brands enter three additional countries without building anything.Direct-to-Consumer — Brand-owned US storefronts, operated by us: fulfillment, payments, and customer service through our 3PL, so your brand gets a US shopping experience without building US operations.eBay — An active eBay storefront, part of our live multi-channel operation beyond Amazon.
Amazon Canada
Live and selling. We operate Amazon Canada through cross-border fulfillment from our US infrastructure, with CAD pricing automation and Canadian category compliance (including medical-device and natural-health-product requirements) already worked through. Partner brands enter Canada without building anything.
Because we're building these channels deliberately, a partner brand isn't lost in a crowded catalog. You come in as a foundational brand with our full focus as each channel scales.
How We Operate
Distribution infrastructure you don't have to build
We run dedicated 3PL fulfillment, data-driven pricing and inventory management, and active brand protection, so your products reach customers reliably without you building US warehousing, logistics, or a marketplace operations team.
Fulfillment & Logistics
We operate through a dedicated third-party logistics (3PL) partner based in the US. Your inventory is received, stored, picked, packed, and shipped with full visibility across every channel we serve.
Data-Driven Pricing
We analyze competitive pricing landscapes, channel-specific dynamics, and demand signals to price your products for maximum revenue while protecting your brand's premium positioning. No race-to-the-bottom discounting.
Inventory Management
We monitor sell-through rates, lead times, and seasonal patterns to keep the right inventory in the right place. No stockouts on peak days, no capital tied up in slow-moving SKUs.
Brand Protection
Your brand's equity is non-negotiable
Distribution at scale shouldn't come at the cost of brand integrity. We protect your pricing, your positioning, and your authorized-seller network across every channel.
MAP Enforcement
We monitor and enforce your minimum advertised pricing across every channel we operate. Price erosion undercuts your brand equity. We don't allow it.
Authorized-Seller Control
Only Farren Grove sells your products through the channels we manage. No unauthorized resellers, no gray-market listings, no dilution of your distribution.
Counterfeit Policing
We actively monitor marketplaces for counterfeit versions of your products and take enforcement action to remove them. Your brand's reputation is our business.
Premium Positioning
We price and present your products to reflect their true value instead of parking them at the bottom of a search-results page. Channel-appropriate merchandising protects your brand.
Proof Points
Distribution that delivers
Farren Grove actively operates across Amazon US, Amazon MX, Amazon CA, eBay, DTC, and Walmart Marketplace, with Shein Marketplace onboarding now and the infrastructure to continue opening new channels for partner brands.
Brands We Work With
Active Marketplaces
Amazon US·Amazon MX·Amazon CA·eBay·DTC·Walmart·Shein Marketplace (in onboarding)
Over 300
Products managed across Amazon US, Canada, and Mexico
6
Active marketplace and DTC channels operating
10 days
Average time from first contact to partner onboarding
Case Study
DMV Corporation
When DMV Corporation, a specialty contact-lens accessories manufacturer, partnered with Farren Grove, their Amazon presence didn't reflect the brand. As their authorized partner and brand administrator we rebuilt it end to end: Brand Registry administration, a new Amazon Brand Store, and complete PDP overhauls across the full product line — new copy, imagery direction, and A+ content for every ASIN. The result is a brand-controlled Amazon presence that DMV owns, with Farren Grove operating it.
The model in one sentence: we take operational ownership of your channel and hand you back control of your brand.
Who You'll Work With
Leadership with operational depth
When you partner with Farren Grove, you work directly with leadership who understand both the art and science of selling at scale.
Cindy Summers
Founder & President
Farren Grove is led by Cindy Summers, who personally leads every brand partnership: one accountable owner from the first conversation through your first container order and beyond, backed by dedicated 3PL fulfillment, custom channel integrations, and pricing automation running across six marketplaces.
Cindy brings more than 20 years of experience across e-commerce, digital product, and multi-channel retail operations. She acquired Farren Grove's marketplace business and has since expanded it across six channels (Amazon US, Canada, and Mexico, Walmart Marketplace, eBay, and DTC), building the fulfillment, pricing, and brand-protection infrastructure the company runs on today.
Before that, she founded a specialty food company, grew it to above-industry profitability over a decade, and sold it above industry multiplier. She also led digital programs at UScellular and Sears Holdings spanning SEO, content, customer experience, and a supply-chain transformation.
She holds an MBA in Operations Management from DePaul University, a B.S. in Information Technology and Marketing from Marquette, and a Wharton Executive Education certificate in Strategic Management. When you work with Farren Grove, you work with the operator, not an account manager.
Ready to grow your brand in the US?
Whether you're exploring US distribution for the first time or looking to expand beyond Amazon, we'd like to hear from you. Tell us about your brand and we'll start the conversation.
Let's TalkWe respond within 2 business days.